Newsvine
  • Welcome
  • Help
  • Report Bug
  • Conversation Tracker
  • Your Column
  • Replies
  • Friends
Type Comments Since You Last CheckedArticle Source Last Checked Stop Tracking All Clear Tracking All
Advertise | AdChoices
Log In | Register
Close the Login Panel
Existing users log in below. New users please register for a free account.

New Users:

Existing Users:

E-Mail:
Password:
Forgot Password?
Please enter the e-mail address or domain name you registered with:
E-Mail/Domain:
Back to Login
Log Out
  • Top News
  • Local News
  • World
  • U.S.
  • Sports
  • Politics
  • Tech
  • Entertainment
  • Science
  • Business
  • Health
  • Odd News
  • More
    • Arts
    • Education
    • Environment
    • Fashion
    • History
    • Home & Garden
    • Not News
    • Religion
    • Travel
Visit Loretta Kemsley's column >>

LORETTA KEMSLEY

Home Page
Remember all Men would be tyrants if they could. If particuliar care and attention is not paid to the Ladies we are determined to foment a Rebellion, and will not hold ourselves bound by any Laws in which we have no voice or Representation. Abigail Adams
Articles Posted: 79  Links Seeded: 2538
Member Since: 1/2009  Last Seen: 5/16/2012

What is Newsvine?

Updated continuously by citizens like you, Newsvine is an instant reflection of what the world is talking about at any given moment.

Get a Free Account
Help
Fun Stuff
  • Your Clippings
  • Leaderboard
  • E-Mail Alerts
  • Top of the Vine
  • Newsvine Live
  • Newsvine Archives
  • The Greenhouse
  • Recommended Articles
  • Wall of Vineness
Put a Seed Newsvine link on your own site

Beating the superwoman complex

Seeded on Fri Jul 23, 2010 6:06 PM EDT
Read ArticleArticle Source: Guardian Unlimited
health, discrimination, motherhood, balance, choices, superwoman, career-woman
Seeded by Loretta Kemsley
Advertise | AdChoices

"Career women make bad mothers". An ill-conceived and insensitive slogan, yes, but also a highly effective campaign, which successfully achieved its aim: to provoke a strong public reaction in order to illustrate the enduring potency of offline advertising. Only a few days after its debut, the advert was predictably, and perhaps justifiably, pulled after "Mumsnetters" caught wind of the campaign.

  • Enjoy this article? Help vote it up the 'Vine.

Published to:

  • Loretta Kemsley's Column, All of Newsvine
  • Groups: Anti-Discrimination, Femvine, Free Spirits & Thinkers , Free Thinkers, Grey Boomers, Unite!, Human Rights Vine, Psych, Soc, Philos, Sacred Feminine Ideals, Soapbox, The Gutter Girls
  • Regions: none
  • Public Discussion (1)
Loretta Kemsley

Of course, by that time, the point had already been proven. I'm not a mother and, sitting on my bed in my pyjamas on a weekday morning, I'm not exactly the epitome of a career woman, which explains why I wasn't offended by the slogan. Instead, the reaction to it reminded me of a phenomenon that is becoming increasingly prevalent among my circle of friends and acquaintances: ambitious, successful and talented women suffering from an ever-diminishing sense of humour, and an unrelenting need to prove that they are equal, if not superior to, the men in their lives. It seems that showing signs of need, weakness, dependence or sometimes even personality, somehow compromises our quest for gender equality.

  • 1 vote
Reply#1 - Fri Jul 23, 2010 6:08 PM EDT
Leave a Comment:
You're in Easy Mode. If you prefer, you can use XHTML Mode instead.
You're in XHTML Mode. If you prefer, you can use Easy Mode instead.
(XHTML tags allowed - a,b,blockquote,br,code,dd,dl,dt,del,em,h2,h3,h4,i,ins,li,ol,p,pre,q,strong,ul)
Newsvine Privacy Statement
As a new user, you may notice a few temporary content restrictions. Click here for more info.
FUN STUFF:
  • Leaderboard |
  • E-Mail Alerts |
  • Top of the Vine |
  • Newsvine Live |
  • Newsvine Archives |
  • The Greenhouse |
COMPANY STUFF:
  • Code of Honor |
  • Company Info |
  • Contact Us |
  • Jobs |
  • User Agreement |
  • Privacy Policy |
  • About our ads
LEGAL STUFF:
  • © 2005-2012 Newsvine, Inc. |
  • Newsvine® is a registered trademark of Newsvine, Inc. |
  • Newsvine is a property of msnbc.com