"Career women make bad mothers". An ill-conceived and insensitive slogan, yes, but also a highly effective campaign, which successfully achieved its aim: to provoke a strong public reaction in order to illustrate the enduring potency of offline advertising. Only a few days after its debut, the advert was predictably, and perhaps justifiably, pulled after "Mumsnetters" caught wind of the campaign.
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Of course, by that time, the point had already been proven. I'm not a mother and, sitting on my bed in my pyjamas on a weekday morning, I'm not exactly the epitome of a career woman, which explains why I wasn't offended by the slogan. Instead, the reaction to it reminded me of a phenomenon that is becoming increasingly prevalent among my circle of friends and acquaintances: ambitious, successful and talented women suffering from an ever-diminishing sense of humour, and an unrelenting need to prove that they are equal, if not superior to, the men in their lives. It seems that showing signs of need, weakness, dependence or sometimes even personality, somehow compromises our quest for gender equality.
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