“We wanted to raise awareness about the ills of dowry, a tradition that is still very closely related with marriage,” said Ram Bhamidi, head of online marketing at Shaadi.com, a popular website that helps individuals and their families find a suitable partner. Mr. Bhamidi said that a recent survey taken by Shaadi.com revealed that 47% of men interviewed expected gifts from the bride’s family and that 25% of women were okay with giving dowry if required.