Some of the biggest heroines of—and authors of—genre fiction these days are women. Suzanne Collins conjured Katniss Everdeen for the Hunger Games series. Stephenie Meyer's Twilight books and the movies based on them are massive hits. And nobody's bigger than J.K. Rowling.
But apparently the success of these women isn't enough to change their industry: According to the Wall Street Journal, women who write genre fiction are still being urged to use male pseudonyms to avoid turning off male readers who won't consider picking up a fantasy book by a woman:
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