British scientists have uncovered the truth behind one of modern culture's greatest mysteries: why little girls play with pink toys. Is it because toy companies flood whole store aisles with the color? Or because well-meaning relatives shower girl babies with pink blankets and clothing? Nope. According to the men in lab coats, it's purely biological.
Apparently, women are hardwired to like pink because our cavewoman foremothers spent their days gathering red leaves and berries amongst the trees while their husbands were out hunting. Later, women needed to notice red-faced babies and blushing boyfriends. And why do men like blue? Because it's the color of the sky.
This evolutionary just-so story takes up three pages of a 2007 issue of Current Biology. To back up the assertion that pink is a universal girly preference worth examining, the authors refer to a 1985 study finding that little girls use more pink and red crayons in their drawings than little boys do.
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